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Sustaining Competitive and Responsible Enterprises (SCORE) Phase IV - Global

eval_number:

1085681

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/1085681

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

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comments:

SME unit at Enterprises at ILO HQ and ILO-staff involved in all different countries, where SCORE activities are still being implemented

challenges:

Limited attention to communication and marketing is limiting reach of a potentially interesting and valuable services in private sector circles and sectors, where ILO is not known. Limited efforts of national partners to communicate and market SCORE services, further limit reach of SCORE

success:

Those SMEs that know SCORE are very positive about its value added and therefore are strong ambassadors in communication efforts. More involvement of national partners and their trainer networks in developing marketing and communication plans have a strong potential for more reach of SCORE.

context:

ILO’s visibility outside its direct tri-partite constituency is often challenged as ILO’s mandate is very specific. In the private sector and in SME development, ILO needs to move beyond its usual circles to communicate its mandate and activities and the added value it can bring to enterprise development.

description:

The experience of SCORE project in phase IV has shown that ILO’s communication and marketing around SCORE project has not been strong and too much confined to ILO’s own networks. ILO is not an SME development and BDS providing organisation and not well known in SME communities. Better communication and marketing of SCORE training should be done much more proactively in these sectors to ensure that the SCORE service provision is actually reaching the market. And at the same time, ILO should consider also communicating why and how SCORE fits with its own mandate as the International Labour Organisation.

administrative_issues:

Good communication and marketing requires financial and human resources. And a clearly developed plan.

url:

https://webapps.ilo.org/ievaldiscovery/lessons/1104188

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location:

country:

Global

region:

Global

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country:

Tunisia

region:

Africa

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eval_title:

Sustaining Competitive and Responsible Enterprises (SCORE) Phase IV - Global