Back to index
Safety + Health for All Workers in Myanmar - Final evaluation
- eval_number:
- 3556
- eval_url:
- https://webapps.ilo.org/ievaldiscovery/eval/3556
- lessons_learned:
- themes:
- theme:
- Communication/media strategy
- category:
- Organizational issues
- comments:
- ILO staff. Media and communications organisations contracted to produce social media awareness raising campaigns
- challenges:
- It can be difficult to ascertain the impact of social media campaigns. While the level of engagement can be quantified its not clear whether or how this leads to the desired behaviour change
- success:
- By identifying specific audiences that are targeted and using strategies to specifically target them and influence them this may be more effective at influencing behaviour.
- context:
- Social media companies are contracted to produce awareness raising campaigns regarding issues related to working conditions via social media
- description:
- Social media and awareness campaigns could be enhanced by focusing on targeting specific audiences that might be in a position to effect OSH such as employers
- administrative_issues:
- This lesson learned should guide project design in regarding to involving EAOs in overall project management (eg Steering Committee) and providing capacity development support for governance and service delivery
- url:
- https://webapps.ilo.org/ievaldiscovery/lessons/1227648
- location:
- country:
- Myanmar
- region:
- Asia and the Pacific
- eval_title:
- Safety + Health for All Workers in Myanmar - Final evaluation
Skip to top
