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Promoting gender equality for decent employment in Pakistan - Midterm Evaluation

eval_number:

2042

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2042

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

---

comments:

N/A

challenges:

N/A

success:

N/A

context:

N/A

description:

Media cannot be considered as a one dimensional source of information and awareness raising i.e. the emphasis of the project on training journalists for the purpose of reporting only, nor can the required change come through targeting only the literate population who are able to read the articles that would be produced as an output of the trainings. For wider outreach media strategies should target the most widely used medium used by those whose attitudes need to be changed. Since this target group is diverse the medium should be also diverse. Many participants of the workshop noted that the media has received many training by different organizations in Pakistan and it has not quite translated into a sustainable change, women are still portrayed negatively; though there are exceptions.

administrative_issues:

N/A

url:

https://webapps.ilo.org/ievaldiscovery/lessons/196835

---

location:

country:

Pakistan

region:

Asia and the Pacific

---

eval_title:

Promoting gender equality for decent employment in Pakistan - Midterm Evaluation