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Promoting gender equality for decent employment in Pakistan - Midterm Evaluation

eval_number:

2042

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2042

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

---

comments:

N/A

challenges:

N/A

success:

N/A

context:

N/A

description:

People have to know about their rights at work in order to have decent work environments on sustainable basis. In view of the marked role and effect of the advertising agencies in heavily stereotyping women’s role the project may consider working with selected agencies after identifying their advertisements. The advertising has a huge impact and consistently reinforces women’s traditional roles of caregivers. An assessment of adverts could also bring in valuable information to the project and discussions around selected adverts can itself create the required understanding and awareness amongst stakeholders.

administrative_issues:

N/A

url:

https://webapps.ilo.org/ievaldiscovery/lessons/196855

---

location:

country:

Pakistan

region:

Asia and the Pacific

---

eval_title:

Promoting gender equality for decent employment in Pakistan - Midterm Evaluation