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Improving working conditions in the ready-made Garment Sector in Bangladesh - Midterm Evaluation

eval_number:

2158

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2158

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

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comments:

All RMGP stakeholders particularly rank and file workers, public and media.

challenges:

Not having communication material in Bangla. Relevant communication and outreach materials should be produced in Bangla for worker, unions, media and general public; considering RMG workers as the important audience of the communication materials; communication materials needs to be demonstrate the success of the project, awareness raising, opinion building about workers safety and rights, and creating gender sensitivity in a customized manner.

success:

Existing communication strategy has already produced good results for ILO and RMGP, which can be further expanded to make the results more efficient and cost effective and expand the outreach beyond RMG sector.

context:

Along with RMG workers and victims of accidents like RP building collapse, general populace of Bangladesh still trying to come to terms with the severe industrial accidents they have experienced due to negligence and non-compliance of basic industrial safety measures. A will designed communication strategy can establish the trust of workers, unions and community by projecting what the RMGP and tripartite initiative is trying to secure a safe RMG sector for workers.

description:

An effective communication strategy and its implementation plan should be user-friendly and crosscutting as well as applicable to all components of a project. The project maintains a good working relationship with all groups of stakeholders. This has contributed to ILO’s credibility in RMG sector. It has managed both external and internal relationships very well and this need to continue. The communication strategy adopted by the project upward through ILO’s engagement in 3+5+1 group and policy dialogue with MOLE have worked well. Monthly progress update and regular meetings with donors, Accord and Alliance, Government agencies, BGMEA and BKMEA, overseas buyers’ interest groups, and IBC and NCCWE have been effective. Recent initiative of using hotlines to report workplace safety issues is a move in the right direction as the workers access to information technology and smart gadgets is still limited to ordinary mobile phones, radios and print media. Data transparencies and press coverage covering RMG events of interest to RMG workers and wider audience are also equally important and this is an area the project may consider strengthening its activities.

administrative_issues:

RMGP Communication team to review communication strategy, communication tools, social media approach and other modalities to deliver effective messages pertaining to improved working conditions.

url:

https://webapps.ilo.org/ievaldiscovery/lessons/204297

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location:

country:

Bangladesh

region:

Asia and the Pacific

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eval_title:

Improving working conditions in the ready-made Garment Sector in Bangladesh - Midterm Evaluation