ILO

Back to index

Youth Entrepreneurship Facility in Uganda - Final Evaluation

eval_number:

2256

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2256

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

---

comments:

 Young women and men  Media

challenges:

 It takes time to change deeply ingrained attitudes and behaviours or longstanding socioeconomic factors, longer than a project has to give

success:

 Contributes to the development of the national culture of entrepreneurship and encouragement of entrepreneurial attitudes among young women and men  Estimated coverage of 500,000 people through mass media and awareness-raising campaigns with entrepreneurship messages and real life stories from successful youth entrepreneurs

context:

The YEF-EU project used a national media programme aired on TV and radio, awareness-raising campaigns in targeted districts, the introduction of the 'young entrepreneur of the year' award and thematic green business plan competitions which have been covered by print and social media. Preconditions:  Awareness-raising campaigns stand much more chance of having an impact if they are clearly focused  Awareness-raising should not be seen as an end in itself, but as a means to an end. It should be a key element in a combination of interventions

description:

In an environment that lacks awareness on the role young people can play in developing sustainable enterprises and creating more productive and decent employment, the media may come in as an important transmission belt in reaching out for many more people that any project can do. A media component appears to be a must for all the projects of this type. The media has also the power of fostering communication and information exchange in order to improve mutual understanding and to mobilise communities and wider society to bring about the necessary change in attitudes and behaviours.

administrative_issues:

 Awareness-raising is an on-going process. Resources have to be expended on a regular basis to raise awareness at all levels  Sustainability of awareness-raising campaigns after project closure and exit

url:

https://webapps.ilo.org/ievaldiscovery/lessons/205117

---

location:

country:

Uganda

region:

Africa

---

eval_title:

Youth Entrepreneurship Facility in Uganda - Final Evaluation