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Prevent and reduce child labor in Viet Nam - Midterm Evaluation

eval_number:

2364

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2364

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

---

comments:

N/A

challenges:

N/A

success:

N/A

context:

N/A

description:

The use of social media is extremely effective in reaching large numbers of the general public. The ENHANCE project used social media (and local celebrities as a messenger) during the World Day Against Child Labour (WDACL) campaign which appeared to be extremely effective. On June 12, 2016, the focus was on ending child labour in supply chains. The message was clear - the risk that child labour may be present in supply chains should be well addressed for the future of young generations, as well as for Vietnam’s deeper economic integration goal. A two-minute animation video clip was produced in Vietnamese/English, and aired seven times on national television. The clip was shared widely in the Facebook pages by many popular key opinion leaders and actors. The June 2017 WDACL contained a reportage and a video clip on television and a radio clip of child labour prevention in natural disasters was produced, and aired on National TV and on provincial television and radio stations more than 250 times. It is estimated that the clips have reached nearly 3.4 million viewers. However with social media message delivery continues. The message content is still being delivered, although it may no longer be tracked.

administrative_issues:

N/A

url:

https://webapps.ilo.org/ievaldiscovery/lessons/206017

---

location:

country:

Viet Nam

region:

Asia and the Pacific

---

eval_title:

Prevent and reduce child labor in Viet Nam - Midterm Evaluation