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A programme to reduce WFCL in tobacco-growing communities in Zambia (ARISE II) - Final Evaluation

eval_number:

2564

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2564

lessons_learned:

themes:

theme:

Communication/media strategy

category:

Organizational issues

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comments:

The targeted users of the stated lesson learnt are the implementing partners, participating CSOs, Government departments, project staff, DCLC and media houses.

challenges:

Some of the negative issues /challenges related : 1. Lack of funds to sponsor programmes on television and radio; 2. Poor reception of television and radio signals in some target project areas; 3. Lack of competent media staff to anchor child labour programmes. 4. Most community members cannot access the programmes as they neither have both radio and television, nor cannot afford to buy a newspaper.

success:

Some of the positive issues relate to: 1. The project trained local and national media houses on issues of child labour: 2. The project through ZANIS exposed some of the WFCL (child marriage and child bondage) in the project areas; and 3. The media contributed to effective awareness raising through their broadcast that covered areas beyond the project communities.

context:

Media as a tool of advocacy and awareness raising covers more areas than other forms of communication. In the case of ARISE II the project involved both print and electronic media. For the lesson to be implemented it requires the following: 1. A committed project team that freely interact with the media houses; 2. Adequate funding to sponsor child labour programmes on television and radio, and publication of the child labour issues; 3. Involvement of the media throughout the project cycle; 4. Availability of local eminent people and willingness of government departments to feature on the programmes; and 5. Knowledgeable media staff that is capable of programming and presenting programmes on issues of child labour.

description:

Engaging the support of the media in raising awareness considerably broadens the impact One of the major lessons learnt was the importance of involving the media in raising awareness on the issues of child labour. As aforementioned, ARISE II project worked with media to raise awareness on a broader scale, including through news stories and interviews. A training/sensitization workshop was conducted for journalists to deepen their understanding of the problem of child labour and sensitive reporting. Once trained and sensitized to the development issue of child labour, these change agents, especially Radio Cheke, have continued to cover issues of child labour in regular routine programmes.

administrative_issues:

Though much was not done in terms programming and broadcasting programmes on issues of child, the few publications and broadcasted programmes contributed to awareness raising. Funds were not adequate though they was commitment from the project staff.

url:

https://webapps.ilo.org/ievaldiscovery/lessons/218760

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location:

country:

Zambia

region:

Africa

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eval_title:

A programme to reduce WFCL in tobacco-growing communities in Zambia (ARISE II) - Final Evaluation