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Eliminating child labour and forced labour in the cotton, textile, and garment value chains: an integrated approach - Midterm evaluation
- eval_number:
- 2856
- eval_url:
- https://webapps.ilo.org/ievaldiscovery/eval/2856
- lessons_learned:
- themes:
- theme:
- Communication/media strategy
- category:
- Organizational issues
- comments:
- Relevant and applicable to all stakeholders involved with the project.
- challenges:
- Challenge is that visibility and communicating of messages may not be clear, intermittent, or just plain missing. Also messages need to be balanced and evidence-based Risk is that visibility and communication can be influenced to a particular point of view or approach which does not promote positive dialogue and discussion.
- success:
- Opportunity to promote visibility and communication in a relatively easy and cost-effective manner. Opportunity to distribute messages to a broad audience through a variety of mediums to ensure messages are clear and results are communicated.
- context:
- The context is grounded in what visibility means and also what is expected and what can actually be delivered. This requires a strategic approach and consideration around joint and consistent messaging and also ensuring that target audiences understand, appreciate, and can respond to the messages being communicated.
- description:
- Project visibility is key particularly when dealing with CL and FL issues. The visibility of a project involved with these issues is a communication mechanism in itself and formalised strategies are required to ensure the project delivers its objectives but also has a broader role and mechanism to raise issues that also fall outside its direct scope and influence. The project has a functional and targeted communications and visibility strategy which is “fit for purpose” and is being utilised to promote various activities and results.
- administrative_issues:
- Has implications for all ILO work and projects, particularly those working in sensitive and complex areas (i.e. CL and FL) that require simple yet informative messages and clear messaging and branding to get issues across without causing partners and stakeholder’s concern.
- url:
- https://webapps.ilo.org/ievaldiscovery/lessons/229077
- location:
- country:
- Inter-Regional
- region:
- Inter-Regional
- eval_title:
- Eliminating child labour and forced labour in the cotton, textile, and garment value chains: an integrated approach - Midterm evaluation
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