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South East Asia regional programme for labour migration in the fishing sector - Final evaluation
- eval_number:
- 3298
- eval_url:
- https://webapps.ilo.org/ievaldiscovery/eval/3298
- lessons_learned:
- themes:
- theme:
- Communication/media strategy
- category:
- Organizational issues
- comments:
- Migrant workers, particularly those from remote or underserved communities, and local organizations involved in outreach and awareness-raising efforts.
- challenges:
- Communication strategies that do not consider local languages or cultural nuances may have limited impact. Generic, top-down messaging may also fail to resonate with the intended audience, reducing effectiveness in reaching migrant workers in remote areas.
- success:
- Adopting community-centric approaches and utilizing locally relevant channels (e.g., social media platforms popular in specific regions) led to higher engagement. Campaigns tailored to the linguistic and cultural context of the target audience were more successful in raising awareness and promoting safe migration practices.
- context:
- The S2SR program included communication initiatives like Myanmar’s Yay Kyi Yar Facebook campaign, designed to reach migrant workers with crucial information on safe migration practices. The targeted communities often had limited access to mainstream media and varied cultural and linguistic needs.
- description:
- Tailored communication strategies, focusing on cultural and linguistic relevance, are vital for engaging migrant workers and increasing awareness of safe migration practices.
- administrative_issues:
- n/a
- url:
- https://webapps.ilo.org/ievaldiscovery/lessons/2344226
- location:
- country:
- Asia and the Pacific - regional
- region:
- Asia and the Pacific
- eval_title:
- South East Asia regional programme for labour migration in the fishing sector - Final evaluation
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