Back to index
Sustaining Competitive and Responsible Enterprises (SCORE) Phase IV - Global
- eval_number:
- 2347062
- eval_url:
- https://webapps.ilo.org/ievaldiscovery/eval/2347062
- lessons_learned:
- themes:
- theme:
- Communication/media strategy
- category:
- Organizational issues
- comments:
- ILO Department of Enterprises / MSME Unit; SMEs; Implementing Partners; Government institutions; SCORE trainers
- challenges:
- Marketing and communication efforts in the SCORE programme were not structurally organized.
- success:
- Use SMEs that know the SCORE programme as ambassadors in positive communication efforts. Involvement of national partners and their trainer networks in developing marketing and communication plans for SCORE.
- context:
- The ILO’s mandate is very specific, so its visibility outside its direct tri-partite constituency is often challenged. In the private sector and SME development, the ILO needs to move beyond its usual circles to effectively convey its mandate and activities and the added value it can bring to enterprise development.
SMEs that know the SCORE programme are very positive about its value added. Hence, they are strong ambassadors in communication efforts.
More involvement of national partners and their trainer networks in developing marketing and communication plans have a strong potential for more outreach of SCORE.
- description:
- ILO’s marketing and communication efforts in the frames of the SCORE project's phase IV have been weak and limited primarily to its networks. As the ILO is neither an SME development nor a business development services provider, it lacks recognition within SME communities. To ensure that the SCORE service reaches the market, it is essential to enhance and proactively engage in communication and marketing of SCORE training within these sectors.
- administrative_issues:
- Staff, Resources, Design
- url:
- https://webapps.ilo.org/ievaldiscovery/lessons/2347191
- location:
- country:
- Tunisia
- region:
- Africa
- country:
- Global
- region:
- Global
- eval_title:
- Sustaining Competitive and Responsible Enterprises (SCORE) Phase IV - Global
Skip to top
