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PROMOTE: Decent work for domestic workers to end child domestic work - Final Joint Evaluation
- eval_number:
- 1957
- eval_url:
- https://webapps.ilo.org/ievaldiscovery/eval/1957
- good_practices:
- replication:
- -
- cause_effect:
- .
- themes:
- theme:
- Communication/media strategy
- category:
- Organizational issues
- context:
- -
- description:
- The project goal is to reduce child domestic work through improving the rights and working conditions of domestic workers generally in Indonesia. One of PROMOTE’s aims is to strengthen awareness of the rights of domestic workers among employers of domestic workers.
PROMOTE formed partnerships with a number of trade union federations and civil society organizations to join the effort to shift public opinion on the rights of domestic workers. The partnership with the Indonesia Financial Institutions Trade Union Federation (NIBA) was an innovative approach as it reached middle class employers of domestic workers both in carrying out the awareness raising and as targets of the activity.
The efforts of the Financial Institutions Trade Union Federation (NIBA) demonstrated an effective method of reaching out to the middle-class public who are potential employers of domestic workers to shift perceptions of domestic workers. NIBA used interactive methods to attract the attention of workers and the general public in strategic places.
NIBA staff set up photo booths in large city buildings and office blocks frequented by large numbers of middle class workers who employ domestic workers. Visitors to the photo booths could have their photo taken with messages on decent work for domestic workers that they could later upload to social media.
- links:
- -
- indicators:
- -
- url:
- https://webapps.ilo.org/ievaldiscovery/practices/198067
- location:
- country:
- Indonesia
- region:
- Asia and the Pacific
- country:
- Asia and the Pacific - regional
- region:
- Asia and the Pacific
- eval_title:
- PROMOTE: Decent work for domestic workers to end child domestic work - Final Joint Evaluation
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