ILO

Back to index

Child labour projects in Arab States - Final cluster evaluation (RBSA component)

eval_number:

2937

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2937

good_practices:

replication:

-

cause_effect:

.

themes:

theme:

Communication/media strategy

category:

Organizational issues

---

context:

-

description:

1. Conducting regional trainings and knowledge sharing activities through active communication activities is a useful strategy that emerged from the RDPP project, such as the SCREAM training rolled out through GAM to the Children’s podium in Jordan. It allows for the exploitation of cultural and linguistic similarities, whilst establishing a set of best practices. For RDPP trainings conducted in Egypt, trainees learned the best practices and employed them in their own country strategies. A strategic communication project aimed at attitude and behavioral change is essential for child labor interventions in achieving long-term impact. For example, the RDPP project adopted a multi-pronged approach, which involved traditional and social media, local leaders and champions. In both Jordan and Lebanon, the project received strong media coverage, raising awareness amongst the general public on the dangers and risks of child labor. The measurement of the effect of media coverage on the attitudes of the general public would have to be measured to be able to fully evaluate the effect of the intervention.

links:

-

indicators:

-

url:

https://webapps.ilo.org/ievaldiscovery/practices/243242

---

location:

country:

Arab States - regional

region:

Arab States

---

eval_title:

Child labour projects in Arab States - Final cluster evaluation (RBSA component)