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EU-MPTF Spotlight Initiative ILO-UNW JP "Safe and Fair: Realizing women migrant workers' right and opportunities in the ASEAN region" - Midterm evaluation

eval_number:

2828

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2828

location:

country:

Inter-Regional

region:

Inter-Regional

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country:

Asia and the Pacific - regional

region:

Asia and the Pacific

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eval_title:

EU-MPTF Spotlight Initiative ILO-UNW JP "Safe and Fair: Realizing women migrant workers' right and opportunities in the ASEAN region" - Midterm evaluation

recommendations:

date:

2021-09-16 00:00:00.0

themes:

theme:

Organizational issues

category:

Communication/media strategy

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comments:

The Regional Management Team notes that while it would not be feasible to invest heavily in integrating C4D across programming at this point in the Safe and Fair Programme, also keeping in mind the MTE observation regarding limitations in staffing dedicated to communications, the team will identify opportunities where more targeted communications work could take place and certain C4D elements could be integrated. The possibility of reallocation of resources to ensure sufficient investment in this work will be looked at. It is also worth noting that in the long-term C4D ultimately aims to promote behavioral change, which is a strategy that could be adopted for the programme to go beyond December 2022. Since the programme has limited duration left, behavioural change where possible will be measured but it is not likely that this can be measured meaningfully in the limited period especially also in the context of the pandemic. Furthermore, since the baseline surveys in 2018 did not include service providers, the endline survey will only be able to capture self-assessment of changes in their attitudes. The programme will consider how to draw on open source C4D labour migration tools developed by other UN labour migration programmes in the region and with other EU-UN Spotlight Initiative programming. Efforts to identify, and engage with influencers will continue.

action_plan:

1. Consider including specific target groups such as service providers in measuring attitudes in the endline survey 2. SAF will explore using IOMX’s C4D tools in future communications initiatives as relevant. 3. Continue using celebrity champions to raise awareness of the rights of women migrant workers and violence committed against them 4. Resource allocation will be considered for the communications campaign and C4D elements, as feasible in the COVID-19 context

management_response:

Partially Completed

progress:

Partially achieved

admin_units:

RO-Asia and the Pacific

title:

Further strategically target the programme’s communications campaign to more effectively influence changes in social attitudes and integrate C4D elements to influence behaviour change where feasible. • Aligned with Conclusion #5 • Recommended timeline: August 1st 2021 – December 30th, 2022 • High urgency, high difficulty, high impact • Directed to the Safe and Fair Regional Programming Team Rationale: Strengthening the strategic focus and further targeting of the communications campaign, along with integrating behaviour change elements, will facilitate more meaningful changes in social attitudes and behaviours among target audiences. To operationalize this recommendation: • Target a small number of specific stakeholder groups whose changes in attitudes and behaviours will likely have a direct effect on the lives of women migrant workers. This could include employers, recruiters, and/or families and community members in origin communities, among others. • Define the specific behaviour change that is sought from targeted communications campaigns and integrate C4D programming elements, where feasible. The programme should draw on the open source C4D labour migration tools developed by IOM X wherever possible. • Modify the measurement indicators in the results framework for Outcome #3 to measure changes in social attitudes and behaviour change among stakeholders of the targeted communications campaigns. • Continue using celebrity champions to raise awareness of the rights of women migrant workers and violence committed against them. • Allocate additional resources where necessary to further target the communications campaign and add C4D elements.

project_symbols:

RAS/17/12/UND

url:

https://webapps.ilo.org/ievaldiscovery/recommendations/15270

information_source:

Regional Office

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