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Sustaining Competitive and Responsible Enterprises (SCORE) programme, Phase III - Final evaluation

eval_number:

3164

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/3164

location:

country:

Inter-Regional

region:

Inter-Regional

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eval_title:

Sustaining Competitive and Responsible Enterprises (SCORE) programme, Phase III - Final evaluation

recommendations:

date:

2022-03-16 00:00:00.0

themes:

theme:

Organizational issues

category:

Communication/media strategy

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action_plan:

The SCORE Programme provided at least 2-3 marketing trainings for SCORE implementation partners during Phase III in each country. It will continue to build capacity of implementation partners during Phase IV, in marketing and business development so that they become better at advocating and selling SCORE Training to SMEs and other lead buyers and development agencies. It will also strengthen the collaboration with national project stakeholders to develop better marketing campaigns to increase visibility of SCORE Training at national level and develop a country specific communication strategy, supported by multidisciplinary team of experts, based on the local needs and budget availability.

management_response:

Partially Completed

progress:

Partially achieved

admin_units:

SME

title:

Recommendation 2 (from conclusions 2, 3 and 5) proposes to ILO, tripartite constituents and implementing partners to strengthen SCORE visibility and sustainability. With the support of marketing, communication, business and systems change management experts, conduct effective marketing campaigns and create SCORE communities at national and global levels.  R.2.1. Create a national communication and marketing strategy involving all stakeholders, including trainers, e.g. in dedicated working groups.  R.2.2. Be supported by a multidisciplinary team of experts at global and national levels to develop (1) better brand positioning, and (2) business development capacity.  R.2.3. Work with experts in the following fields: Marketing and communication, Business and Systems Change Management.

project_symbols:

GLO/17/54/MUL

url:

https://webapps.ilo.org/ievaldiscovery/recommendations/15697

information_source:

Head Quarters

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