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Technical cooperation project in Qatar - Final evaluation

eval_number:

3207

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/3207

location:

country:

Qatar

region:

Arab States

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eval_title:

Technical cooperation project in Qatar - Final evaluation

recommendations:

date:

2022-10-28 00:00:00.0

themes:

theme:

Organizational issues

category:

Communication/media strategy

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action_plan:

Since the end of 2020, the ILO has been working closely with MADLSA/MOL to develop an overarching awareness raising campaign to promote the labour reforms among society in Qatar. A series of communication products (social media posts, videos, and radio spots) with a focus on fair recruitment, domestic workers’ rights and human trafficking have been developed in multiple languages. Due to the sensitivity around these topics, there have been multiple revisions, though the launch of the campaign and its proposed communication materials remain on hold. The concerns around sensitivity proved to be well-founded, as in June 2022, on the occasion of International Domestic Workers’ Day, MOL and ILO jointly produced social media messages to raise awareness on domestic workers’ rights. This triggered significant attention on social media, most of which was negative. This reaffirmed the need for better awareness and communication around this issue, and similar communication initiatives need to be considered. The ILO continues to work closely with MOL to develop communication materials for both employers and workers on a variety of themes, and which are disseminated through various channels, including social media, website, and community networks.

management_response:

Partially Completed

progress:

Partially achieved

admin_units:

NORMES

title:

Recommendation 1: Implement periodic media campaigns to promote a culture of respect for labour law and foster the sustainability of TCP results MADLSA with the assistance of the ILO Doha Project Office should develop periodic campaigns aimed at promoting a culture of respect of labour rights and compliance with labour law. The imminence of the WFC could be used as an auxiliary theme for these campaigns, associating the idea of “fair play” with the need to respect both labour regulations and sport rules.

project_symbols:

QAT/17/01/QAT

url:

https://webapps.ilo.org/ievaldiscovery/recommendations/16188

information_source:

Country Office

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