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Thematic evaluation of the ILO ROAS gender work in the region with emphasis on the SIDA funded ILO- UN Women Joint Programme

eval_number:

2337614

eval_url:

https://webapps.ilo.org/ievaldiscovery/eval/2337614

location:

country:

Lebanon

region:

Arab States

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eval_title:

Thematic evaluation of the ILO ROAS gender work in the region with emphasis on the SIDA funded ILO- UN Women Joint Programme

recommendations:

date:

2025-02-17 00:00:00.0

themes:

theme:

Organizational issues

category:

Communication/media strategy

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action_plan:

Again, this recommendation is too broad and unless there are fresh specific resources, the best ROAS can be do is to ensure that GEEW-issues are part of the overall communications strategy. This includes for instance the web-pages on gender equality and care economy for the Arab States that have been prepared in 2024. The Office will work to enrich the contents by adding achievements and progress, targeting different stakeholders, with support of the ROAS communication officer, and Programme/Project colleagues.

management_response:

Partially Completed

progress:

Partially achieved

admin_units:

RO-Arab States/DWT-Beirut

title:

Recommendation 5. Strengthen ILO’s communication function. ILO’s communication strategy should be strengthened to ensure that the ILO is seen not only as an expert organization in labour issues and gender equality but also as a knowledge bridge or mediator that turns complex labour issues into actionable insights. While communicating technical matters in an attractive way can be challenging, there are opportunities to make complex reforms or specific advances on GEEW resonate with diverse audiences, from donors to governments, the public, and employers. For this: a. ILO ROAS could start defining key objectives and messages on GEEW by emphasizing the ILO's achievements and using a balanced mix of authority and accessibility. This would help the ILO remain credible while engaging both experts and general audiences. b. The ILO should segment audience profiles and tailor messages accordingly, using different strategies to showcase the positive economic and social impacts of reforms and their impact on daily life. With actual and potential donors, the focus might be on communicating outcomes and return on investment by producing accessible impact reports that include metrics that clearly illustrate how donor funds directly support these outcomes. The ILO could also promote deeper and more technical discussion around GEEW and labour issues, as this can help the ILO and partners fine-tune their strategies and actions, resulting in mutual benefits. c. With governments, it might be adequate to emphasize the ILO’s research-based approach, case studies, and best practices that can be translated into policy. With employers, the focus might be on highlighting how GEEW measures are an investment that fuels sustainable economic development, while with the public and workers, the focus could be on how the ILO’s work impacts everyday life, using stories from the field, real-life testimonials, and simplified messaging.

project_symbols:

NO_DC_SYMBOL_113

url:

https://webapps.ilo.org/ievaldiscovery/recommendations/2337735

information_source:

Regional Office

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